East Toronto Health Partners

Working with their communications team, we engaged users (clients, partners, service providers) to ensure they were involved every step of the way.

We conducted a series of focus groups to refine navigation, to review site architecture and wireframes, and also received valuable input on the landing page design.

We took a structured approach to user testing, making sure the proposed solutions were easy to access and understand.

I also ensured that the backend was designed to meet the team’s technical capabilities. As a spec, there were multiple ways to invite volunteers to participate, with various opportunity types and methods of collecting interest (forms, external links, direct email). It was essential that the system was simple and intuitive on both the front and backend. By using clear prompts and questions on the backend, the system remained flexible while presenting a straightforward, user-friendly front end.

While some pages have evolved post-launch (I’d love to refine the Find Services page), most of the site has maintained its original look and feel, which is a testament to making scalability a priority from the beginning.

Post-launch, the site has had minimal issues and remains a benchmark for other local health teams in terms of tone and functionality. In fact, we once had a new client use it as a source of inspiration, unaware that we had created it. It was a smooth, collaborative project with a lasting impact - definitely a "no notes" collaboration!